Trending Now #1
Doner Kebab
Home recipe searches ↑ 28% this week
Rising Fast
High-Protein
Meal prep + GLP-1 diet crossover
Global Crossover
Dubai Tacos
Middle East → US via TikTok
Evergreen Leader
Sourdough
Consistent top performer since 2020
How to read these charts: Google Trends shows relative search interest from 0–100. 100 = peak popularity for that term in the selected time/region. Use the time pills above to switch between 7-day, monthly, yearly, and 5-year views across all charts simultaneously.
Top Recipe Searches — US
Live · Google TrendsViral Food Trends — Global
Live · Google TrendsRegional Interest by US State — Recipe Searches
Heat Map · Google TrendsRecipe Category Trends
Head-to-head comparisons across major content themes
🔥 Viral / Fusion Recipes
Trending💪 High-Protein / Health
Rising🌏 Asian-Inspired
Steady Growth🍞 Baking & Comfort Food
Evergreen🌱 Plant-Based / Vegan
Growing🍖 BBQ & Grill Culture
Regional StrongUS Regional Micro-Trends
Recipe search interest filtered by US region
East Coast (NY, NJ, MA, PA, DC, CT): Italian-American comfort food, upscale home dining, NYC restaurant recreation, and Philly cheesesteak variations dominate. Instagram and YouTube long-form drive discovery here.
East Coast Recipe Trends
NY · NJ · MA · PARegional Heat Map
Northeast US
West Coast (CA, WA, OR): Health-first, aesthetics-forward. Heavy Asian and Latin fusion. Avocado toast variations, Korean-Mexican crossover, and cold brew recipes dominate LA and SF markets.
West Coast Recipe Trends
CA · ORRegional Heat Map
Pacific Coast
Pacific Northwest (WA, OR, ID): Science-driven cooking, sustainable sourcing, Japanese and Korean techniques. Foraged ingredients, salmon, and farm-to-table bowls are uniquely strong here. Reddit and YouTube long-form lead.
PNW Recipe Trends
WA · OR · IDRegional Heat Map
Pacific Northwest
Midwest (IL, OH, MI, MN, WI, MO, IN): Family-sized comfort meals, budget-conscious cooking, and hearty classics. Casseroles, smash burgers, and one-pot soups dominate. TikTok and Facebook are the primary discovery platforms.
Midwest Recipe Trends
IL · OH · MI · MNRegional Heat Map
Midwest States
South (TX, GA, TN, LA, FL, NC, SC): BBQ culture dominates. Spice-forward content, Cajun/Creole riffs, Nashville hot everything, and Southern biscuit variations lead searches. YouTube and TikTok drive massive reach here.
Southern Recipe Trends
TX · GA · TN · LARegional Heat Map
Southern StatesInternational Recipe Trends
Search interest by global region
Europe: Technique-first content. French & Italian classics dominate YouTube long-form. UK street food and Nordic fermentation are the breakout trends. Authenticity is heavily valued over fusion.
European Recipe Trends
UK · FR · IT · DEEU Heat Map
Europe
Asia: ASMR and sensory cooking content dominates. Japanese home cooking, K-Food, and Taiwanese night market dishes lead. No-talk cooking videos are massively popular — and K-food continues its global spread.
Asian Recipe Trends
JP · KR · TW · THAsia Heat Map
APAC Region
Latin America: Spanish-language content is exploding. Grill culture (churrasco, asado) ties the region together. Mexican creators are crossing onto US trending charts at scale. Ceviche and empanada content rising fast.
LatAm Recipe Trends
MX · BR · AR · COLatAm Heat Map
South America
Middle East: The Dubai effect is driving international fusion. Middle Eastern spices are crossing into Western viral recipes at unprecedented scale. Shawarma home recipes, hummus boards, and Arabic sweets are dominant categories.
Middle East Recipe Trends
AE · SA · TR · EGMiddle East Heat Map
MENA RegionTop Recipe Creators
Leading creators by platform with direct links
⚠️ Note on creator name searches: Google Trends embed iframes don't support searching by person name directly — they return a 400 error. The charts below instead compare the content styles these creators are known for, which is actually more useful for trend intelligence. Click any creator card below to visit their channel directly.